Logo Design vs. Branding – what’s the difference?

What’s the Difference between Logo Design and Branding?

Why do I hate my new logo?

Everyone knows what a logo is. It’s that shape companies use to represent their company; like Nike’s swoosh, McDonald’s golden arches (M) or Starbucks green mermaid. But what’s branding exactly?

Branding is a more holistic perspective of how your customers experience your company. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company.

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We believe in a diverse range of personel to bring creative skills, thoughts, and ideas to the table.

Passion leads to design, design leads to performance, performance leads to success!

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